Our supply chain is not international with several companies (or individuals) handling or trading throughout, but very short and simple.

All the meat we use, comes directly from its original processor (the people who dealt with the dead animal) - so either the abbatoir, or the game factory. So there is absolutely no chance of them or us 'mistaking' one species for another.

It may be very simplistic to say so, but it's actually quite a good model that others might choose to follow - these guys deal in this - those guys deal in that. So we'll buy this from these guys, and that from those guys!